Beauty Africa is part of the Global Exhibitions Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Informa

Sponsorship

Sponsorship impacts more powerful on your target market than any other promotional tool and is a direct and cost-effective route to your audience. Beauty Africa provides a number of unique packages offering diverse opportunities, varying in price and style to suit your requirements. Our experienced sponsorship team will be delighted to discuss these opportunities in more detail and welcome any creative ideas you may have in achieving your goals.

By sponsoring Beauty Africa, or by taking advantage of the various branding opportunities, you can easily demonstrate the essence of your brand, the scope of your offering and your company’s product range in a cost-effective manner. If your company is planning its entry strategy into the West Africa market, or is simply aiming to increase its share of this multibillion dollar market, our tailor-made sponsorship packages could prove to be an essential part of your strategy to raise your share-of-voice at the event.

Marketing Campaign

Sponsoring Beauty Africa will give you increased exposure to the market through our fully integrated marketing campaign.

Beauty Africa benefits from a structured and integrated marketing campaign through the use of various marketing channels which is specifically designed to target the correct audience. This leads to significant media coverage prior, during and after the event.

  • Print/advertising

    The Beauty Africa marketing strategy consisted of a print advertising campaign which extended itself across the leading international and regional trade publications, magazines and newspapers. Adverts are run into the following: Africa Health, the Guardian, The Sun, and This Day newspapers.
  • Radio advertising

    Live-reads and advertisements were broadcast on Nigerian radio stations raising the awareness of the show amongst the local audience.
  • Email campaigns

    Our targeted and extensive email campaign is our most comprehensive to date, communicating with emails to internal and external databases is sent out over the promotion period, targeting healthcare and trade professionals.
  • SMS

    With mobile technology at the forefront of communication, our SMS reminders and easy registration messages reached out to over 1500 contacts across Nigeria and West Africa
  • On-site promotions and raffle-draws

    Visitors who registered for the three day event will have a chance to win amazing prices like an iPhone, a Blackberry and many more. The raffle draw takes place on the last day of the exhibition.
  • Website

    Our websites provide the best online platform to communicate to a target audience across Africa.
  • Social Media

    With the new age of technology-led communication, social media is one of our most comprehensive means of communication to date.
  • PR & Coverage

    An extensive international Public Relations campaign is delivered through a combination of our experienced in-house PR team, a specifically commissioned PR agency, focusing on the communication of clear, specific and targeted messaging to our core audience and media.
  • Top Tier Media

    Our websites provide the best online platform to communicate to a target audience across Africa.

Contact us here for more details.

Gold Sponsors:

Partner Events:

 

Organised By:

 

Gold Sponsor

Official Cosmetics Treatment Partners

Makeup Partner

Model Agency

Official Event Bloggers

Media Partners

Supported by

 

The Beauty Group

 

Organised By